In-Market Testing

The global marketplace can be highly fragmented.  To successfully compete, products and services destined for regional markets must hit the mark, in terms of functionality and usability, from the perspective of local users. 

For example, mobile handset developers often face the challenge of verifying device functionality on multiple worldwide wireless networks. This type of testing can only be done effectively in-market and onsite.

In-market testing can often be time-consuming and expensive, though, requiring considerable advance work, local knowledge, multiple vendor arrangements, and significant management overhead.  The problem is multiplied when products and services need to be assessed in multiple regional marketplaces simultaneously.

In contrast, Lionbridge provides single-point-of-contact and on-demand test and assessment services, on the ground in over 250 regions in the Americas, EMEA, and AsiaPac. 

Utilizing a managed crowdsourced network of over 5,000 local, technically oriented, and linguistically expert analysts, in-market test services from Lionbridge deliver measurable savings in time and expense.

Our pre-built local supply chain frameworks eliminate costly expenses related to travel, global sourcing, training, and supporting regional resources.  We manage all logistical, inventory, payment, and administrative aspects of the service delivery.
 
Test services include cultural adaptation assessments, functional verification, linguistic verification, network integration, location-based testing, field testing, and usability studies.

Learn more about in-market test services from Lionbridge.

Read our Boingo Wireless Case Study